New Brunswick business news: the New Brunswick Exports Diversification plan aims to push $1.32 billion in provincial exports to markets beyond the United States by 2030, and Premier Susan Holt says the province can no longer bet its future on a single customer.
By Maplestime Business Desk | Dieppe, New Brunswick | November 10, 2026
Sources: CCentral, Hashtag Investing | Last updated: November 10, 2026
Key Takeaways
- The New Brunswick Exports Diversification plan targets $1.32 billion in exports to markets outside the U.S. by 2030, up from $1.14 billion in 2025, an increase of roughly 16%.
- Priority markets are India, Japan and South Korea in Asia, and Germany and France in Europe.
- The plan opens a new European Growth Office inside the EU, adding to existing offices in France and India.
- Premier Susan Holt leads a trade delegation to Cambodia and South Korea from November 12 to 20.
- A parallel goal would lift interprovincial trade 61%, from $13.7 billion in 2024 to $22.1 billion by 2029.
New Brunswick Exports Diversification Sets a $1.32 Billion Target
Premier Susan Holt unveiled the strategy, called “Local Roots, Global Reach,” in Dieppe on Monday, November 9, 2026. The headline target is $1.32 billion in key-sector merchandise exports to markets outside the United States by 2030, up from $1.14 billion in 2025, a gain of about $180 million. The plan sets yearly checkpoints along the way: $1.17 billion in 2026, $1.20 billion in 2027, $1.25 billion in 2028 and $1.28 billion in 2029.
“New Brunswick has what the world wants. We can’t rely on one market, but we can support our businesses to seize new opportunities and build strong relationships with trading partners,” said Premier Susan Holt.
Asia and Europe Are the Priority Markets
The New Brunswick Exports Diversification plan names India, Japan and South Korea as the priority markets in Asia, and Germany and France in Europe. To back that up, the province will open a new European Growth Office inside the European Union, adding to trade offices it already runs in France and India.
Holt will lead a trade delegation to Cambodia and South Korea from November 12 to 20, 2026, the first trip under the new strategy. Priority sectors include seafood and agri-food, forestry and value-added wood, mining and critical minerals, energy, advanced manufacturing and defence technology.
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Tariffs Forced the Rethink
The New Brunswick Exports Diversification push follows U.S. tariffs imposed since early 2025. In September 2026, the province estimated that new U.S. tariffs and import bans affected about $115.1 million in provincial exports, a hit that made the case for diversification hard to ignore.
“By connecting companies with market intelligence, trade opportunities and the right partners, we can help turn their ambitions into measurable growth, investment and jobs here at home,” said Luke Randall, minister responsible for Opportunities NB.
The strategy also looks inward. Alongside the export target, the province wants interprovincial trade to grow 61%, from $13.7 billion in 2024 to $22.1 billion by 2029. The message from Dieppe was that New Brunswick intends to sell more, to more places, and to more Canadians too.
Maplestime will provide updates from New Brunswick’s export diversification plan as announcements are made.
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Can New Brunswick really replace its biggest customer, or is $1.32 billion a target that looks better on paper than in a port? Tell us in the comments. And share this with every Canadian business owner watching the tariff fight.
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